Cherry Rock is a unique brand management and artist management marketing company run by James Young.
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Even - Melbourne's favourite trio - have uploaded a couple of new videos for your viewing pleasure. Keep an ear out for their forthcoming new LP 'In Another Time'.
Video 1 - Meredith Music Festival - Live highlights and Even interviews
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Video 2 - Xmas Even Show Highlights and post show interviews
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BRW Interviews
Cherry Rock Managing Director James Young featured in BRW magazine.
BRW Magazine Interview - Against All Odds: Lifecycle
BRW Magazine Interview - Pop Goes The Music Pt 1 | Pt 2
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Latest Cherry Rock Actions
1. Earth Hour Concert Powered by Bicycles!
When Geoffrey Ball from Ideas and Future Spark Bicycles and Asha Gaskill from Communicado decided they wanted to put on a free concert at Fed Square to celebrate Earth Hour on Saturday 28 march 2009 they came to Cherry Rock to bring the dream alive in terms of a concept and line-up that could affordably draw media coverage and people to this event of Australian climate change leadership.
James Young and Cherry Rock developed the idea of a one-off Earth Hour Supergroup who would play a unique Earth Hour Concert powered by Future Sparks’ bicycles featuring some of Australia’s top musicians performing popular songs chosen to celebrate the Earth Hour theme of change and environmental concern.
Hence the Earth Hour Supergroup was born featuring Ashley Naylor (EVEN, Paul Kelly), Wally Kempton (EVEN, The Meanies), Matt Cotter (EVEN), Bruce Haymes (Renee Geyer), Chris Cheney (The Living End), Nic Cester (Jet), Kram (Spiderbait), Paris Wells, Renee Geyer, Iva Davies (Ice House) and Vika and Linda Bull.
Cherry Rock even organised Federal Minister Peter Garrett to attend and speak… Media coverage was abundant, the event was a Fed Square full house and everyone loved it…
2. CherryRock009 – Our Signature Festival
The Anticipation
The Activation
Click here for more photos! (Thanks Richard Sharman!)
The Propogation
Click here for the Beat Magazine review!
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Rock Reader Vol 1:Underneath The Riffs Available at all good bookstores now!
The first of 7 episodes is now up on the tube! Check it out here and keep an eye out for the next one!
New reviews up now!
Check out our review in the Age's A2 mag here!
and click here to check out the weekender review of riffs!
RockReader Vol One: Underneath The Riffs is instores now.
Grab a copy and get one for a buddy just for the hell of it.
Riffs is about keeping our music stories alive and kicking and each TRUE story is in the authors own speak.We didn't change a word.
Just like the stories you tell your mates over a bar or BBQ- these are funny and fast!
Riffs is making reading sexy again. Read more....
For more information visit our Myspace page!
www.myspace.com/underneaththeriffs
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Play Cherry Rock movie to understand what we believe in. . .
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cherryrock.zip >> (17MB Quicktime)
Cherry Rock is Melbourne’s first music based management and marketing company. We understand that the modern consumer doesn’t want to be advertised to. They want to be pleasantly surprised by an opportunity to interact with a brand and ‘feel’ what that brand stands for and believes in.
This is a brand experience and the most powerful form of emotionally connective brand experiences use music. This is what Cherry Rock does. We use music to create brand experiences.